British online instant-win games innovator Instant Win Gaming (IWG) Limited has announced the signing of a deal that is to see it integrate its Progressive Play remote games server onto the digital platform utilized by Belgium’s national lottery.
London-headquartered, IWG Limited, used an official press release published CalvinAyre.com to state that the three-year alliance with Loterie Nationale is to involve its Progressive Play advance being incorporated into the operator’s existing platform from International Game Technology (IGT) in order ‘to drive the next phase of the lottery’s online growth’.
Entertainment expansion:
IWG stated that the alliance is to subsequently allow Loterie Nationale to offer a portfolio of over 100 of its most popular games so as to provide aficionados in Belgium ‘with an alternative and unique playing experience. The firm proclaimed that it has ‘proven experience of delivering innovative and engaging instant-win content’ while the new arrangement will moreover see it supply the lottery with ‘valuable strategic and marketing support.’
Global sensation:
Rhydian Fisher, Chief Executive Officer for IWG, used the press release to declare that his firm currently furnishes its advances to over 18 lotteries around the world and won the Loterie Nationale contract following the completion of a competitive procurement process.
Fisher said…
“The opportunity to work with the team at Loterie Nationale, one of the world’s leading lotteries, is hugely pleasing and very exciting for us. The lottery’s plans to innovate, entertain and grow online are amongst the most inspiring we’ve seen, so we’re very much looking forward to the partnership. With our partners at IGT, we’ll work tirelessly to help Loterie Nationale attract new players, entertain existing players and ultimately generate funds for good causes in Belgium.”
Progress potential:
For his part, Kevin Van Belle from Loterie Nationale pronounced that the portfolio of games from IWG Limited has shown ‘proven success in other national and state lotteries’ before describing the new alliance as ‘an important step’ for his firm as it increases efforts ‘to further evolve our games offering.’
Van Belle’s statement read…
“We’re confident in IWG Limited’s expertise in delivering quality and reliable instant-win games and excited about the prospect of innovating together in the coming years.”
